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Public Concerts as a Marketing Tool

Free public concerts are a valuable way to broadcast your name in your community. They associate your business with goodwill and positive impact.

Public concerts also give students a valuable performing opportunity that feels like less pressure than formal recitals.

Value of Public Concerts

We offer students the opportunity to play at a local retirement home once a year. We see so many benefits that come from this.

The residents love it. It’s good for our Facebook page. It’s free advertising to the community, and the students get fantastic practice for higher stakes performances in the future.

Other great places for a successful public concerts:

  • Hospital
  • Community center
  • Shopping Center
  • Rehab Center
  • Preschools
  • Holiday Parties
  • Retirement Communities
  • Nursing Homes

Note that some of these locations may need a specific license from your city.

public concerts

Other considerations

A few things to keep in mind…

  • These venues will probably be louder and more distracting than your regular studio recital. Audience members may be moving around. Or they might not know about the traditional recital etiquette.


  • Think carefully about programming. This is probably not the best opportunity for contemporary classical (atonal) music. Instead, choose familiar tunes, or even popular songs if your students have them available. Alternatively, a holiday concert could be a big hit, especially since most people know these familiar tunes.


  • Keep the length reasonably short. Especially if the venue is an assisted living community, residents are unlikely to sit for much more than 30 minutes. Also, try asking someone at the venue what they recommend for an ideal length.


  • If you have a recital in a new venue, be sure to check out the piano ahead of time. Some students will have a hard time overcoming a difficult instrument. If needed, you might consider bringing your own electronic keyboard. This way the instrument will be at least passable.


And, no matter where you have your concert, be sure to have business cards available to pass out, just in case. Also, if you have any upcoming programs or special activities, have flyers available as well.

Enjoy making music in your community!


So, what else should you consider about public concerts? What did we miss? 

We’ll also be happy to answer any questions you have— just send us a note here.

Be sure to Like Start My Studio on Facebook for access to high-quality resources and valuable information. Thanks for reading!



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